PRIVACY POLICY OF ELECTRONIC SHOP OF NATIONAL MUSEUM OF LITHUANIA

This data privacy policy of the e-shop of the National Museum of Lithuania (hereinafter referred to as “the Privacy Policy”) applies to all and any personal data that you provide to us or that we collect and process when you visit the e-shop parduotuve.lnm.lt of the budgetary institution National Museum of Lithuania (hereinafter referred to as “the Museum”) and purchase various publications and souvenirs of the Museum.

Personal data is any information which is directly or indirectly related to you, i.e., a visitor or a buyer of the e-shop of the Museum.

Visitor and buyer of the e-shop of the museum (hereinafter referred to as “the Buyer”) is a natural person who visits the e-shop of the Museum in order to purchase and/or who has purchased the publications, souvenirs, and other goods (hereinafter referred to as “the Goods”) of the Museum, and whose personal data is received and used by us.

The Museum collects, processes, and stores all personal data of the Buyer in compliance with the General Data Protection Regulation, the Law on Legal Protection of Personal data as well as other laws of the Republic of Lithuania governing legal protection of personal data as well as the Museum activities and provided services. The Museum does not transfer any personal data to any third parties unless required to do so by the legislation or in cases when this is necessary to provide the services of the Museum, or when the Buyer expresses their explicit consent that their personal data be transferred.

The Museum respects your privacy and protects the personal data that you provide to us, which is collected by the Museum in the manner set out herein. The present Privacy Policy offers the explanation as to why we collect your personal data and how we use it.

How is your personal data collected in trade activities?

The Museum Goods can be purchased in the Museum divisions, ticket offices, and on the Museum e-shop parduotuve.lnm.lt.
When purchasing the Goods on the Museum e-shop parduotuve.lnm.lt, the Museum collects the following personal data: your name, last name, email address, telephone number, country, and address. The data you submit is only used to execute your order and receive a respective payment via Paysera or bank payment systems. Moreover, such data will not be used for any other purpose, will not be transferred or sold to any third parties unrelated to the provision of our direct services without your consent.
The Museum does not store the login data to a payment system of the Buyer. You enter your login data to the payment system Paysera on the website of Paysera; therefore, the Museum does not have access to such information. Click on the following link to find out more about the Personal Data Privacy Policy of Paysera: https://www.paysera.lt/v2/lt-LT/sutartys/privatumo-politika-2020.
By purchasing the Goods, the Buyer ensures that the provided data is correct, accurate, and complete. In case of changing or supplementing the data about themselves, the Buyer must provide only correct data. Any losses incurred due to the provision of incorrect data are borne by the Buyer.

Cookie policy
Our website uses cookies to ensure efficient and fast browsing. Cookies are small files of information sent to the browser and stored on your computer, mobile phone, or any other device, when you visit a website. Every time you visit the same website, cookies send information to this website again.

Are cookies necessary?
Cookies are not necessary, with the exception of essential cookies. However, if you refuse to use our cookies, we will not be able to ensure smooth and convenient use of our website. In all cases, we collect personal data with the help of cookies based on your consent, with the exception of the data that we collect using essential cookies.

What type of cookies do we use?
Essential cookies
These cookies are needed to browse and use a website and all its functions.

Functionality cookies
Functionality cookies record information of your preferences and enable the customisation of the use of a website according to your needs. The Museum uses functionality cookies solely to remember your preferences regarding the language, country, or other browser settings, and to suggest personalised or improved functions of your choice so that you do not have to enter all that information again the next time you visit the website. For example, the Museum can also track your browser settings to properly display the website on your screen. If you delete functionality cookies, all your preferences or selected settings will not be stored for subsequent visits.

Statistical data / performance enhancing cookies
The following cookies are used by the Museum to collect the information about how visitors use our website. This statistical data provides us with the information on how often the website is visited, how much time is spent on the website, and how often the website functions are used. This allows us to improve the structure of the website, the navigation on the website so that browsing the website is as convenient as possible for the user. The Museum can monitor whether you encounter any errors and determine which parts of the website need to be adjusted.

Advertising cookies
These cookies are used to introduce promotion campaigns, to evaluate their performance, and to limit the amount of advertising presented to you. Third-party advertisers, advertising networks, providers of data exchange, market analysis and other services may use third-party targeted advertising cookies on your device.

Specific cookies that we use
Session-ID
This is a cookie needed to create a session for purchasing the Goods. The session of purchasing the Goods begins when you proceed to the third step of purchasing tickets and expires in 15 minutes or when the browser window is closed if it is closed before the 15 minutes have expired. The cookie is deleted 15 minutes after the start of the session of purchasing the Goods.

Google Analytics and Google Tag Manager
The website also contains certain components transmitted by Google Analytics, a web traffic analysis services provided by Google Inc., i.e., the third-party cookies that are collected and processed anonymously in order to monitor and enhance the performance of the main website (performance enhancing cookie). Google Analytics uses cookies to collect and analyse the anonymous information about the actions of the website users. This information is collected by Google Analytics, and is also processed by Google Analytics to prepare reports for website owners on website activity. To find out more, click on the following websites: http://www.google.com/policies/privacy/ and https://www.google.it/policies/privacy/partners/.
You can opt-out of Google Analytics tracking on your browser by selecting the “Google opt-out” component. To opt out of Google Analytics, click on the following link: https://tools.google.com/dlpage/gaoptout.

What information is collected with the help of cookies?
We would like to emphasize that no personally identifiable data is collected, all the collected information is used solely for the purpose of traffic analysis. We collect the following information through the use of cookies:

• The total number of the visitors/Buyers ;
• The time spent on our website by the Buyers;
• The number of pages viewed by the Buyers per session;
• The ratio between new / old Buyers;
• What browser was used to visit our website, its version and language;
• The location from which the website was visited;
• The device from which the website was visited (a desktop computer, a tablet or a mobile phone);
• The way the website was accessed (by entering the website address directly on the browser, through search systems (Google, Bing, etc.), via social networks (Facebook, etc.), through other links.

How to manage cookies?
You can manage and/or delete cookies at your discretion. You can delete all the cookies saved on your computer, and you can choose not to save cookies on most browsers. Please note that if you choose to disable cookies, you may lose access to many features that are also necessary for proper functioning of the website. To find out more about cookies, please visit the website www.aboutcookies.org, which provides more detailed and independent information on how to disable cookies in your browser settings and how to remove the cookies already saved on your computer. If you wish to remove cookies from your mobile phone, please refer to the user manual of your mobile phone.

Consequences of failure to provide data
You have the right to refuse to provide your personal data; however, the provision of personal data is needed and necessary to achieve the goals specified in this Privacy Policy. Therefore, in case you fail to provide your personal data, the Museum may not be able to achieve the goals listed in this Privacy Policy. If you do not agree to provide your data, you will not be able to purchase the Goods online.

Data protection
The processing of personal data is subject to the requirements of data security and data processing set out in the Law on Legal Protection of Personal Data of the Republic of Lithuania as well as in the General Data Protection Regulation.
The Museum implements appropriate technical and organisational means to ensure the protection of all processed personal data from accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, and any other unauthorized forms of data processing.

Data storage procedure
The Museum stores your personal data for 1 (one) year as of the execution of your last purchase.

Rights of Buyers (data subjects)
You have the right to access your personal data by submitting a written request to the Museum (by e-mail or to the contact details of the Museum indicated below) and presenting your identity document (identity card or passport). Based on such a written request, the Museum must provide you with the information as to which sources are used and which personal data is collected, the purpose for which such data is processed, and to which data recipients such data is provided. The Museum undertakes to respond to such requests in accordance with the procedure and the terms established by the legislation, no later than within 30 days as of the receipt date of your request. In your request, you must indicate your email address or other address to which the requested data will be provided. The information regarding the sources and the type of personal data collected as well as the purpose for which it is processed and to which recipients such data is provided encompasses the period of one year.
By submitting a written request (by email or to the contact details of the Museum indicated below) you also have the right to demand the rectification of incorrect, incomplete, or inaccurate personal data; the right to demand the suspension of further processing of personal data – with the exception of data storage – when such data is processed in violation of the laws and the terms and conditions of the present Privacy Policy. Upon your written request, all personal information submitted to the Museum can be removed.

Lodging of complaints
Please be informed that all and any complaints regarding the violation of personal data processing rights can be lodged with the State Data Protection Inspectorate, at the address:
A. Juozapavičiaus g. 6, 09310 Vilnius
Tel.: (8 5) 271 2804, 279 1445
Email: ada@ada.lt

Contact details
In order to exercise your rights related to your personal data or in case of questions regarding this Privacy Policy, please contact us by means convenient to you using the contact details below:
Public body National Museum of Lithuania
Legal entity code: 190756849
Arsenalo g. 1, LT-01143 Vilnius
Email: muziejus@lnm.lt

Communication and Marketing Department
Tel.: +370 (5) 261 4940
Email: komunikacija@lnm.lt

Data protection officer Ramunė Banuškevičiūtė
Tel.: +370 (5) 262 5173
Email: ramune.banuskeviciute@lnm.lt

Validity and amendments
This Privacy Policy comes into force on 3 August 2023. It can be amended taking into consideration any changes in the legislation and the activities of the Museum. In case we make any changes hereto, the updated Privacy Policy will be published on the website www.lnm.lt. All and any amendments of or supplements to the Privacy Policy come into force as of the moment they are published on the website.